Mobile Arts advances SMS performance

Mobile Arts advances SMS performance with Intel® Xeon® 5500 platform

Mobile operators boost performance and reduce total cost of ownership

Stockholm, November 19, 2009 – Mobile Arts announces a new performance enhancing messaging solution for mobile operators. Based on Intel® Xeon® 5500 platform, the new solution improves the operator bottom line with lower total cost of ownership. Users can enjoy faster and more reliable messaging and social networking services such as text messages, SMS, and Twitter.

Short Messaging Service, SMS, is in almost everyone’s hand today. The usage and application of messaging and communication services based on SMS is continuing to grow. Many of the new digital media and community communication services are utilizing SMS as an enabler. With more advanced applications, increased usage and number of users, the demand for speed, reliability and quality of service is continuously growing. Combined with increased price pressure, mobile operators are more than ever forced to examine performance and how to reduce total cost of ownership.

"The new Intel® Xeon® processor 5500 series platform enables us to significantly reduce both the CAPEX and OPEX of the SMSC. We have measured a 1.9 times performance boost over the prior generation Intel® Xeon® processor”, says Lars Kari, Chief Technology Officer, Mobile Arts.

“Mobile Arts Short Message Service Centre is a great example of how utilizing the performance lift and performance per watt enhancement of Intel’s latest processor generation, can enable telecom operators minimize cost and energy consumption”, said Steve Price, director of marketing, Performance Processing Division, Intel.

Mobile operators can choose to complement their existing Short Message Service Center, SMSC, or completely replace any old legacy system with Mobile Arts solution. By migrating the SMSC application on to the Intel Xeon processor 5500 series platform, Mobile Arts makes it possible for the operators to reduce total cost of ownership with a significantly improved price-performance and performance-per-watt. The solution is currently being deployed in commercial networks around the globe.

Lars Kari concludes: “A single 2U SMSC server equipped with a pair of Intel® Xeon® processor series 5560 with quad-core technology can process more than 4000 peer-to-peer SMS messages per second, or more than 14 million messages per hour. This means that the Mobile Arts SMSC will be able to process all SMS traffic for all users in all mobile networks in a country such as Sweden on only two servers (4U) – including the extreme traffic peaks during major holidays like New Years."

About Mobile Arts

Mobile Arts provides innovative messaging, location and advertisement solutions for mobile operators. Mobile Arts enables operators to advance in mobile communications while increasing performance. The company is renowned for its ability to provide carrier-grade platforms with truly innovative, customized applications with short time to market. The customer base covers a broad range of mobile operators, from small virtual operators to leading large operators such as MTS, Telenor and TeliaSonera groups. Through these operators, over 100 million end-users have use Mobile Arts mobile communication services across 10 time zones. Mobile Arts is headquartered in Stockholm, Sweden with offices in the UK, USA, Russia and Croatia.

For more information on mobile solutions from Mobile Arts, please visit www.mobilearts.com and take a look at the new whitepaper to learn more at http://edc.intel.com/go/2789.

For more information on embedded Intel processors, please visit www.intel.com/embedded.

Intel and Intel Xeon are trademarks of Intel Corporation in the US and other countries.

For further information, please contact:

Anders Olin, CEO, Mobile Arts
Phone: +46 8 642 11 75
E-mail: info@mobilearts.com